Overview
Rayan International AI Contest was an international trustworthy-AI programming competition with a $35,000 prize pool and an in-person presentation stage for top teams.
- Event Communication Design
- Participant Identity System
- Social Media Templates
- LinkedIn Content
- Email Marketing
- Information Design
- Environmental Graphics
- Campaign Exploration
The brief
The logo, palette, and blue–green visual system already existed. The task was to translate that language into new digital, print, participant, and environmental applications without treating the work as an identity redesign.
The idea
Working within Rayan’s existing visual identity, I translated its blue–green color palette, technical linework, geometric structures, and typography into a consistent range of digital, print, and environmental applications. Rather than redesigning the identity, the focus was on extending it across new formats while preserving clarity and visual continuity.
My role
I worked as a graphic team member and personally designed every supplied asset shown here. Both event-wall designs were produced and used. The Trustworthiness in Deep Learning poster appears only as an unused direction.
Ch. 01Applications
An existing identity, carried further.
Participant, social, email and information design — all inside the blue–green system that already existed.
Ch. 02Environment
Produced, and stood in front of.
Both wall and photo-backdrop designs were produced and used at the event.
Ch. 03Unused direction
Explored, not chosen.
The Trustworthiness in Deep Learning poster was explored as a campaign direction but not selected as a final deliverable.
Credits & status
Clear about the work.
- Existing identity: Rayan International AI Contest
- All supplied applications: Danial Hadizadeh