Overview
AI Cup 2023 invited teams to build AI strategies for a competitive space-themed game using languages including Python, Java, and C++. The project expanded an existing event mark into a broad communication system.
- Team Leadership
- Visual Direction
- Main Event Poster
- Team Identity System
- Editorial Design
- Campaign Assets
- UI Design Supervision
The brief
The event needed one coherent visual direction across proposals, guides, social campaigns, speakers, prizes, sponsors, team identities, certificates, and a participant dashboard.
The idea
A dark cosmic field, high-contrast typography, orbital imagery, and a color-coded team icon system created a recognizable but flexible language. The editorial pages prioritize information while retaining the event's spatial atmosphere.
My role
I led the nine-person graphic team, directing and reviewing the campaign, editorial, team identity and web UI work shown here. The main event poster is my own design; everything else was designed by team members under my lead. The main logo pre-existed and received a subtle 2023 adjustment.
Ch. 01Team identity
Six teams, one constellation.
Colour-coded identities supported the event’s internal technical, executive and creative teams.
Branding
Executive
Graphic
Human Resources
Kernel
Technical
Ch. 02Campaign
From the key visual to the last post.
Ch. 03Proposal
Editorial pages that keep the atmosphere.
Selected pages from the 22-page proposal.
Ch. 04Interface
The same orbit, on screen.
The competition’s web UI, straight from Figma: landing page, sign-up and log-in, and the participant dashboard, designed by the graphic team under Danial’s lead.
Live file · Figma
Landing page
Pan and zoom insideCredits & status
Clear about the work.
- Graphic team lead: Danial Hadizadeh (nine-person team)
- Main event poster: Danial Hadizadeh
- Campaign, editorial, team identity and web UI: the graphic team, under Danial’s lead