Overview
A nine-post Instagram launch system designed for a UK music-therapy organization, translating supplied clinical, educational, and human-centered content into an approachable visual narrative.
- Visual System Design
- Instagram Grid Design
- Carousel Design
- Illustration
- Iconography
- Information Design
- Visual Storytelling
The brief
Chime works across music, mental health, therapy, research, and wellbeing. Its existing logo and client-supplied copy needed a cohesive launch system able to carry human stories, educational information, myths, session explanations, and annual statistics.
The idea
A calm blue system combines rounded information graphics, intimate photography, simple illustration, and generous spacing. Carousel structures keep clinical information clear while preserving warmth and visual continuity across the nine-post grid.
My role
Working with the client’s existing logo and supplied written content, I independently designed the complete visual system and all graphic executions for the proposed nine-post Instagram launch. The project was delivered; publication is unconfirmed.
Ch. 01The idea
A launch that sounds like the name.
“A chime is a sound that resonates. It’s delicate yet powerful, just like the process of healing.”
From the client-supplied launch copy.
The logo’s overlapping discs became the system’s rhythm: they open the welcome post, repeat as soft background rings, and shrink into the little progress marker at the foot of every slide.
Rounded information graphics keep clinical content clear; intimate photography and simple illustration keep it human.
- 9 posts planned as one grid
- 29 carousel slides
- 1 calm blue system
Ch. 02The grid
Nine posts, published in order.
Scroll to publish the launch one post at a time, the way the grid was planned. Tap any published post to open it — carousels swipe.
9posts—followers—following- 01
- 02
- 03
- 04
- 05
- 06
- 07
- 08
- 09
Ch. 03Every slide
Twenty-nine slides, one voice.
Each carousel as a film strip. Keep scrolling — they slide past on their own.
01 Welcome to Chime6 slides
02 Meet Anna6 slides
03 From Silence to Song6 slides
04 How Music Heals?6 slides
05 Music Therapy Myths3 slides
06 Chime’s 2025 in Numbers2 slides
Credits & status
Clear about the work.
- Existing logo and written content: supplied by client
- Complete visual system and graphic executions: Danial Hadizadeh